CLIENT MASDAR (ECO CITY)
This is one of the biggest company in UAE and maybe in the world for the energy industry,
In this case they were looking for a product in a ecologic project for the 2016 Masdar City Festival.
It was requested to create a logo + concept for the event. Main parts of the brief were about ecology, enviromental consciousness and friendness.
It was requested also something which could be funny, enjoyable and smart.
My idea was to create a concept which can be remembered and that can be linked to the childhood – so the first toys, simplicicty – so I thought about the PINWHEEL – ecological,simple, smart, fun for everybody.
I came out with a logo which could include inside a world of concepts and businesses.